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4 Great Reasons to Start a Social Media Program as a B2B

A lot of B2B marketing professionals or departments have wondered what, if any, benefit they would get out of adding social media components to their marketing plans. Isn’t that for consumer-facing...

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Toro Pioneers Influencer Relations to Grow Commercial Business

“We like to joke that we make tall grass short,” says Michael Happe, vice president and general manager of the Commercial Division at Toro Co. In fact, caring for turf is a lot more complicated than...

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Listening & Responding to Customers: Industries That Have Struggled Are...

A Q&A With Jeannie Walters, Founder, 360Connext Jeannie Walters’s Chicago-based consulting firm specializes in the cornerstones of customer experience, including customer engagement, employee...

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Book Review: UnMarketing

It’s Sharpen the Saw Season, as Stephen Covey might say. Thus, my first ever book review.  If things go well, three more are on the way this winter. The subtitle of UnMarketing, by Scott Stratten, is...

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Socialnomics: The Revolution is Us

A Book Review If you didn’t read Socialnomics, by Erik Qualman, when it originally came out in mid-2009, a revised and updated edition just came out in November. It’s worth checking out. Qualman is an...

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Are you a brand ambassador?

Since moving to LondonI’ve had two great opportunities to to meet with and interact with members of separate US embassies.  Both times I was impressed with the openness and genuine interest from the...

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